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Grand Opening, Grand Closing: Flav Flav Opens Flav’s Fried Chicken, West Flops at Burgers

January 24, 2011

Filed under: //www.bvonmoney.com/category/celebrity-news/” rel=”tag”>Celebrity News

Flavor Flav and Kanye West

Gone are the days when opening a celebrity restaurant meant creating a high-class joint like //kimoracochran.com/shooting-diddys-justins-restaurant-atlanta/” >Diddy’s Justin’s or Britney Spears’ //chowhound.chow.com/topics/198129″ >now defunct Nyla. Today’s brightest stars are just as likely to invest in a place that serves up burgers and fries. Perhaps a foray into fine dining is too much of a financial risk, and stars looking to parlay their brands into secure income streams are wise to take the populist route. At least that has been the business direction taken recently by Jay-Z, Kanye West and now Flava Fav.

Yes. Today is the inaugural day for Flava Flav’s new chicken joint, //www.huffingtonpost.com/2011/01/24/flavor-flav-fried-chicken_n_812967.html” >Flav’s Fried Chicken. According to the Associated Press, Flav actually has a culinary degree and previous restaurant experience. Who knew? We all thought Flav was just a walking stereotype, but we were wrong. Perhaps this aging pop star won’t merely strengthen the negative association of fried chicken with blacks through his venture. Maybe through Flav’s Fried Chicken, Flava Flav will actually become a positive role model in the realm of business, cancelling out some of his public foolishness. After a string of successful reality shows, he seems to be doing something right in terms of expanding his brand. To our horror, we might have something to learn from him.

But not all low brow investments made by the musically inclined play out as beautifully. As Flava Flav //www.bvnewswire.com/2011/01/11/jay-z-family-chicken-wings-business/” >joins Jay-Z as another rapper betting on chicken, Jay’s former protege Kanye West has much less happy food news. Over in Chicago, West has just closed one of the Fat Burger locations he owns, which was //www.huffingtonpost.com/2011/01/24/kanye-wests-fatburger-clo_n_813065.html?ir=Food” >part of a plan to open several franchises. Local Chicago news site //www.wgntv.com/news/wgntv-fatburger-closes-jan21,0,5993744.story” >wgntv.com reports:

After only a year and a half, Fatburger in suburban Orland Park has closed down.

KW Foods, LLC, rapper Kanye West’s company, opened the restaurant to much fanfare in 2008.

James Newell, Fatburger’s director of operations, pointed to the recent financial performance of the store as the reason the store closed, “It’s unfortunate, but we hope to have a presence in Orland Park again in the future.”

Kanye West’s other Fatburger location, near 95th & Western in the city’s Beverly neighborhood, remains open for business.

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Rap Superstars of Yesteryear
MC Hammer – Then
MC Hammer sparked a clothing, dance and music craze with his 1990 sophomore album ‘Please Hammer Don’t Hurt ‘Em.’ Not only did the album remain number one for 21 weeks, but it also made the Oakland, Calif., native the first hip-hop artist to achieve diamond status, selling over 10 million units. Despite pulling in the cash, mismanagement of funds led Hammer to file for bankruptcy and, ultimately, contributed to his declining popularity in the music business.
Alex Wong/Getty Images
AP
BlackVoices.com

Rap Superstars of Yesteryear

Where Are They Now: Rap Superstars of Yesteryear
Long before the music industry revolved around headline-grabbing hip-hop lyricists such as T.I., Eminem, Jay-Z and Lil Wayne, there was a long list of pioneers who came before them. Artists like MC Hammer, who crossed over to the mainstream like none other, and the rabble-rousing self-proclaimed “raptivist” Sister Souljah broke ground and became household names in their heyday. And, of course, hip-hop’s don Big Daddy Kane became famous for his lyrical skills as well as his good looks. Wonder what happened to those rap notables and others? In celebration of Black Music Month, BlackVoices.com gives you a hip-hop celebrity blast from the past. Check it out.

//www.aolcdn.com/photogalleryassets/bv-ent/635836/hammer-souljah-kane-450kc061609.jpg” rel=”enclosure” title=”" type=”image/jpeg”>Rap Superstars of Yesteryear

MC Hammer – Then
MC Hammer sparked a clothing, dance and music craze with his 1990 sophomore album ‘Please Hammer Don’t Hurt ‘Em.’ Not only did the album remain number one for 21 weeks, but it also made the Oakland, Calif., native the first hip-hop artist to achieve diamond status, selling over 10 million units. Despite pulling in the cash, mismanagement of funds led Hammer to file for bankruptcy and, ultimately, contributed to his declining popularity in the music business.

//www.aolcdn.com/photogalleryassets/bv-ent/635836/mc-hammer-old-450ms060509.jpg” rel=”enclosure” title=”" type=”image/jpeg”>Rap Superstars of Yesteryear

MC Hammer – Now
These days, Hammer, whose real name is Stanley Burrell, is a family man. His new A&E reality show, ‘Hammertime,’ documents his life in Tracey, Calif., with his wife, Stephanie, and their six kids. The ’2 Legit 2 Quit’ rapper previously appeared on the first season of VH1′s ‘The Surreal Life,’ and the new series will highlight how he runs his record label ‘FullBlast’ as well as his other digital-media companies.

//www.aolcdn.com/photogalleryassets/bv-ent/635836/mc-hammer-new-450ms060509.jpg” rel=”enclosure” title=”" type=”image/jpeg”>Rap Superstars of Yesteryear

Salt N’ Pepa – Then
Comprised of Cheryl “Salt” James, Sandra “Pepa” Denton and their DJ Deidra “Spinderella” Roper, the trio became a crossover success in the mid-1980s with their Top 20 hit single ‘Push It’ from the 1985 album ‘Hot, Cool & Vicious.’ Over the next 10 years, the Grammy Award-winning trio would become household names with more hit songs, platinum-selling albums, a groundbreaking AIDS awareness campaign, movie roles and even a Cover Girl endorsement deal.

//www.aolcdn.com/photogalleryassets/bv-ent/635836/salt-n-pepa-old-450ms060509.jpg” rel=”enclosure” title=”" type=”image/jpeg”>Rap Superstars of Yesteryear

Salt N’ Pepa – Now
With the promise of ambitious solo outings, the group’s final recording was th e gold-selling 1997 album ‘Brand New.’ While Salt scored a number one single as a guest rapper on Kirk Franklin & God Property‘s anthem ‘Stomp,’ Pepa, who married Naughty By Nature front man Anthony “Treach” Criss in 1999 and divorced two years later, appeared on the reality TV circuit. Pepa also wrote a revealing memoir about her life and times in and out of the limelight. Spinderella opened and operated a New York-based day spa before relocating to Los Angeles to become a professional radio and party DJ. The group reunites for special events — such as ‘VH1 Hip Hop Honors’ and the Tom Joyner‘s 2009 Fantastic Voyage cruise – and rare but financially advantageous concert gigs. A VH1 reality show, ‘The Salt-N-Pepa Show,’ debuted in 2007.

//www.aolcdn.com/photogalleryassets/bv-ent/635836/salt-n-pepa-new-450ms060509.jpg” rel=”enclosure” title=”" type=”image/jpeg”>Rap Superstars of Yesteryear

Doug E Fresh – Then
Known as the “Original Human Beat Box,” the Barbados-born rap lyricist gained fame with his 1985 single ‘The Show’ and its B-side ‘La Di Da Di,’ which featured the Get Fresh Crew — DJs Barry B. and Chill Will — and MC Ricky D (who would later achieve fame as Slick Rick). Considered die-hard hip-hop classics, the tracks solidified Doug E Fresh’s place in and beyond the rap community. During the 1990s, he made career moves that paired him with MC Hammer‘s short-lived record label, Bust It Records, and later with Prince on a number of recordings.

//www.aolcdn.com/photogalleryassets/bv-ent/635836/doug-e-fresh-old-450ms060509.jpg” rel=”enclosure” title=”" type=”image/jpeg”>Rap Superstars of Yesteryear

Doug E Fresh – Now
Still considered one of hip-hop’s legendary hype men, Doug E Fresh (real name: Douglas E. Davis) continues to get parties started far and wide. For Tom Joyner‘s 2009 Fantastic Voyage Cruise, he put on the executive hat and produced a late-night concert series featuring a who’s who of old-school rap veterans, including Whodini, Salt N’ Pepa, YoYo, Luke Campbell and MC Lyte. The father of five sons (two of whom are in the start-up rap group Square Off) is a proud member of the Church of Scientology and recently opened a Chicken, Fish & Waffles restaurant in Harlem.

//www.aolcdn.com/photogalleryassets/bv-ent/635836/doug-e-fresh-new-450ms060509.jpg” rel=”enclosure” title=”" type=”image/jpeg”>Rap Superstars of Yesteryear

Tone Loc -Then
This Grammy Award-nominated grainy voice rapper is best known for the platinum-selling singles ‘Wild Thing’ and ‘Funky Cold Medina.’ In the late ’80s, Tone Loc, born Anthony Terrell Smith, was the second rapper to ever reach the top of the Billboard charts. Nevertheless, his pop-friendly tunes were not readily embraced by the hip-hop community.

//www.aolcdn.com/photogalleryassets/bv-ent/635836/tone-loc-old-450ms060509.jpg” rel=”enclosure” title=”" type=”image/jpeg”>Rap Superstars of Yesteryear

Tone Loc – Now
When music didn’t work out for this former member of the Crips, Tone Loc took to acting. In the ’90s, he appeared in films such as ‘Poetic Justice’ and ‘Ace Ventura: Pet Detective,’ but he found his niche in voice-over work for animated features such as ‘Bebe’s Kids’ and the Cartoon Network’s ‘Chowder.’ The West Coast rapper has had his share of health problems, suffering a seizure in 2008 and collapsing on stage during a performance a year later. The rapper’s rep said it was due to heat exhaustion.

//www.aolcdn.com/photogalleryassets/bv-ent/635836/tone-loc-new-450ms060509.jpg” rel=”enclosure” title=”" type=”image/jpeg”>Rap Superstars of Yesteryear

Sister Souljah – Then
As an extended member of the politically charged rap group Public Enemy, the Bronx native, legally known as Lisa Williamson, stepped out on her own with the 1992 album ’360 Degrees of Power,’ which was released by Sony’s Epic Records label. Both of her videos, ‘The Final Solution: Slavery’s Back in Effect’ and ‘The Hate that Hate Produced,’ were banned by MTV because of their inflammatory imagery. Souljah garnered international attention when then-presidential candidate Bill Clinton criticized her remarks about race in the United States during his campaign. When he became leader of the free world, many thought Souljah would fade into oblivion. In 1995, she released a critically acclaimed memoir, ‘No Disrespect,’ followed by the best-selling novel, ‘The Coldest Winter Ever,’ in 1999.

//www.aolcdn.com/photogalleryassets/bv-ent/635836/sister-souljah-old-450ms060509.jpg” rel=”enclosure” title=”" type=”image/jpeg”>Rap Superstars of Yesteryear


So while West is not completely out of the burger game, he has not had the success he probably expected. It’s easy to believe that owning something akin to a McDonald’s is like printing money, but nothing in business is guarenteed. And if you are a man with a reputation like Kanye’s, it can be hard to make money no matter how solid a franchise brand is. Why?

Looking at the comments on the article on his restaurant’s demise, it’s pretty clear that Kanye’s image as an egomaniac did not endear the restaurant to the local community. One commenter made his opposition to West clear: “As much as I hate seeing another business close in OP…..I couldn’t support a Kayne West business either. Supporting his business was like giving my ok to his self-righteous ego and all those who think that type of behavior is acceptable.” This statement illustrates how West’s bad boy brand, while it might work for fans of his music, does not mix with the midwesterners he wants to woo as customers. Kanye’s public outbursts and other abrasive antics have rubbed the common crowd so wrong, that the average joe wants nothing to do with his comfort food. And there is a money lesson there.

If you are going to expand your brand, it makes sense to do so in alignment with what your brand already successfully represents. Flava Flav and Jay-Z are both fun-loving and well-liked, although in very different ways. Finger foods fit well with their easy-going personas. But Kanye is such an extreme aesthete with strong opinions — I can understand why someone would not want to eat a burger associated with him. For West, a fine dining business would make more sense, because his refinement and vocal, critical approach to all matters of taste would be appreciated by the audience he already attracts.

This goes to show that it pays to expand your brand along the outlines of what your public already appreciates about you, whether your public might be one of millions like Flava Flav, or the much smaller crowd that you serve in your daily life. It might be strange at first to think of rappers getting into fast food, but when you think about it in those terms, for Flavor Flav and Jay, it makes sense. Kanye on the other hand might want to look into investing in //nymag.com/restaurants/features/50152/” >very snooty, yet highly profitable, exclusive restaurants.

What do you think of this trend? If you were to open a restaurant to “expand your brand,” what type of place would it be?

Leave your comments below!

 

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